Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras, and accessories from trusted brands like HP, Lenovo, and Canon. Their mission is to make premium technology easily accessible to both businesses and individual customers across the region.
Point Computers faced several challenges in expanding their market presence. Competition was increasing both online and offline, and their existing digital channels were not fully optimized to engage modern consumers. They needed a stronger online identity and a more seamless shopping experience to retain their loyal customers while attracting new ones.
A comprehensive strategy was developed to elevate Point Computers’ digital and retail performance. This involved launching a streamlined e-commerce platform, implementing advanced product management tools, and optimizing online campaigns for better reach. The improvements created a consistent experience for both online shoppers and in-store visitors.
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