{"id":2386,"date":"2025-08-25T09:11:27","date_gmt":"2025-08-25T09:11:27","guid":{"rendered":"https:\/\/www.bbros.eu\/?post_type=case-study&#038;p=2386"},"modified":"2026-07-13T08:59:57","modified_gmt":"2026-07-13T08:59:57","slug":"point-computers-empowering-technology-access-in-kosovo","status":"publish","type":"case-study","link":"https:\/\/www.bbros.eu\/de\/case-study\/point-computers-empowering-technology-access-in-kosovo\/","title":{"rendered":"Point Computers: Empowering Technology Access in Kosovo"},"content":{"rendered":"<p>Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras, and accessories from trusted brands like HP, Lenovo, and Canon. Their mission is to make premium technology easily accessible to both businesses and individual customers across the region.<\/p><p>Point Computers faced several challenges in expanding their market presence. Competition was increasing both online and offline, and their existing digital channels were not fully optimized to engage modern consumers. They needed a stronger online identity and a more seamless shopping experience to retain their loyal customers while attracting new ones.<\/p><p>A comprehensive strategy was developed to elevate Point Computers\u2019 digital and retail performance. This involved launching a streamlined e-commerce platform, implementing advanced product management tools, and optimizing online campaigns for better reach. The improvements created a consistent experience for both online shoppers and in-store visitors.<\/p><p>A comprehensive strategy was developed to elevate Point Computers\u2019 digital and retail performance. This involved launching a streamlined e-commerce platform, implementing advanced product management tools, and optimizing online campaigns for better reach. The improvements created a consistent experience for both online shoppers and in-store visitors.<\/p><p>A comprehensive strategy was developed to elevate Point Computers\u2019 digital and retail performance. This involved launching a streamlined e-commerce platform, implementing advanced product management tools, and optimizing online campaigns for better reach. The improvements created a consistent experience for both online shoppers and in-store visitors.<\/p><p>Online orders saw a consistent increase within the first months of implementation<\/p><p>Brand visibility grew through targeted online marketing efforts<\/p><p>Customers now benefit from easier access to premium technology products and fast local service<\/p><p>Improved customer retention through enhanced digital interactions<br>\u00a0<\/p>","protected":false},"featured_media":2428,"template":"","case-category":[34],"industry":[9],"service-provided":[14],"class_list":["post-2386","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-category-web-development","industry-e-commerce","service-provided-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Point Computers: Empowering Technology Access in Kosovo &#8211; BBros<\/title>\n<meta name=\"description\" content=\"Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbros.eu\/de\/case-study\/point-computers-empowering-technology-access-in-kosovo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Point Computers: Empowering Technology Access in Kosovo\" \/>\n<meta property=\"og:description\" content=\"Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbros.eu\/de\/case-study\/point-computers-empowering-technology-access-in-kosovo\/\" \/>\n<meta property=\"og:site_name\" content=\"BBros\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bbros.eu\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T08:59:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/\",\"url\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/\",\"name\":\"Point Computers: Empowering Technology Access in Kosovo &#8211; BBros\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbros.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png\",\"datePublished\":\"2025-08-25T09:11:27+00:00\",\"dateModified\":\"2026-07-13T08:59:57+00:00\",\"description\":\"Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#primaryimage\",\"url\":\"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png\",\"contentUrl\":\"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png\",\"width\":2400,\"height\":1800,\"caption\":\"Point Computers: Empowering Technology Access in Kosovo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbros.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commerce\",\"item\":\"https:\/\/www.bbros.eu\/industry\/e-commerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Point Computers: Empowering Technology Access in Kosovo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbros.eu\/#website\",\"url\":\"https:\/\/www.bbros.eu\/\",\"name\":\"BBros\",\"description\":\"Not Just Another Design &amp; Development Agency\",\"publisher\":{\"@id\":\"https:\/\/www.bbros.eu\/#organization\"},\"alternateName\":\"Bbros\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbros.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bbros.eu\/#organization\",\"name\":\"BBros\",\"url\":\"https:\/\/www.bbros.eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.bbros.eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bbros.eu\/wp-content\/uploads\/2023\/11\/Bbros-Icon-2.png\",\"contentUrl\":\"https:\/\/www.bbros.eu\/wp-content\/uploads\/2023\/11\/Bbros-Icon-2.png\",\"width\":800,\"height\":800,\"caption\":\"BBros\"},\"image\":{\"@id\":\"https:\/\/www.bbros.eu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bbros.eu\",\"https:\/\/www.instagram.com\/bbros.eu\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Point Computers: Empowering Technology Access in Kosovo &#8211; BBros","description":"Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbros.eu\/de\/case-study\/point-computers-empowering-technology-access-in-kosovo\/","og_locale":"de_DE","og_type":"article","og_title":"Point Computers: Empowering Technology Access in Kosovo","og_description":"Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras.","og_url":"https:\/\/www.bbros.eu\/de\/case-study\/point-computers-empowering-technology-access-in-kosovo\/","og_site_name":"BBros","article_publisher":"https:\/\/www.facebook.com\/bbros.eu","article_modified_time":"2026-07-13T08:59:57+00:00","og_image":[{"width":2400,"height":1800,"url":"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/","url":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/","name":"Point Computers: Empowering Technology Access in Kosovo &#8211; BBros","isPartOf":{"@id":"https:\/\/www.bbros.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#primaryimage"},"image":{"@id":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png","datePublished":"2025-08-25T09:11:27+00:00","dateModified":"2026-07-13T08:59:57+00:00","description":"Point Computers is a leading electronics retailer based in Pristina, Kosovo, offering laptops, desktops, tablets, cameras.","breadcrumb":{"@id":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#primaryimage","url":"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png","contentUrl":"https:\/\/www.bbros.eu\/wp-content\/uploads\/2025\/08\/Mockup-19.png","width":2400,"height":1800,"caption":"Point Computers: Empowering Technology Access in Kosovo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbros.eu\/case-study\/point-computers-empowering-technology-access-in-kosovo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbros.eu\/"},{"@type":"ListItem","position":2,"name":"E-Commerce","item":"https:\/\/www.bbros.eu\/industry\/e-commerce\/"},{"@type":"ListItem","position":3,"name":"Point Computers: Empowering Technology Access in Kosovo"}]},{"@type":"WebSite","@id":"https:\/\/www.bbros.eu\/#website","url":"https:\/\/www.bbros.eu\/","name":"BBros","description":"Not Just Another Design &amp; Development Agency","publisher":{"@id":"https:\/\/www.bbros.eu\/#organization"},"alternateName":"Bbros","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbros.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.bbros.eu\/#organization","name":"BBros","url":"https:\/\/www.bbros.eu\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.bbros.eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.bbros.eu\/wp-content\/uploads\/2023\/11\/Bbros-Icon-2.png","contentUrl":"https:\/\/www.bbros.eu\/wp-content\/uploads\/2023\/11\/Bbros-Icon-2.png","width":800,"height":800,"caption":"BBros"},"image":{"@id":"https:\/\/www.bbros.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bbros.eu","https:\/\/www.instagram.com\/bbros.eu"]}]}},"_links":{"self":[{"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/case-study\/2386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":4,"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/case-study\/2386\/revisions"}],"predecessor-version":[{"id":2591,"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/case-study\/2386\/revisions\/2591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/case-category?post=2386"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/industry?post=2386"},{"taxonomy":"service-provided","embeddable":true,"href":"https:\/\/www.bbros.eu\/de\/wp-json\/wp\/v2\/service-provided?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}